Hi, I’m a UX & Solution Designer

Coming from Software Engineering background, I love analysing human behaviour and designing digital solutions to everyday problems. I research, plan, prioritise, ideate, prototype, test and iterate by following lean UX. Curious about psychology, wearable tech and anything 3D.

Designing a B2C Alpha product from scratch

A British broadcaster decided to design and develop a trial customer portal as part of a new self-serve offering. The application would allows businesses to purchase ad space on digital platforms. The initial phase of the project was going to be an Alpha trial, with an aim to bring to market quickly and evolve the understanding of… Continue reading Designing a B2C Alpha product from scratch

Discovery research for a HR portal

A leading broadcaster with over 6K employees needed a HR portal, a “one stop place for all HR colleagues”. Over the course of 3 months I conducted discovery research and synthesis to uncover what the portal might look like. The organisation had 18 websites managed by 8 HR departments and 4 main user groups with… Continue reading Discovery research for a HR portal

Modernisation and redesign of an enterprise application

A leading broadcaster needed to rebuild one of their legacy software, which was built on a technology they could no longer support. They approached a design studio specialising in enterprise UX to design a modern and intuitive web-based tool. The application enables sales operations team manage commercial bookings during a program schedule change. On behalf of the agency, I joined… Continue reading Modernisation and redesign of an enterprise application


Knowledge Hub is the digital collaboration platform for global public service. 300K users across 200 local government departments are able to post to discussion forums, join groups, write blogs and share documents within their network. The platform was being upgraded to a modern version with a new design and I joined in to plan and moderate formal user testing on the beta site… Continue reading KnowledgeHub


MyVeggieDiary is part of an idea that I had in mind for a while. Even though I have a bigger vision for this project, I’ll be focusing on the core feature for the MVP. The plan is to do everything – from design to code – myself and playing with different tools along the way. “Pick a simple problem and solve it… Continue reading MyVeggieDiary


I designed two new feature concepts for Citymapper: “Making Istanbul Usable” and “Scheduled Trips”, as personal projects. PROJECT 1: MAKING ISTANBUL USABLE It all started when I heard that Citymapper is considering launching the app in Istanbul – my hometown which got me really excited. I started a research in Istanbul to find out about the current competition in the… Continue reading Citymapper


Pactster is a social fitness platform that provide safe and verified exercise videos for people with specific health conditions such as cystic fibrosis and breast cancer. The client wanted to increase subscription and retention rates and they approached General Assembly for insights. With 2 other UX designers I had 2 weeks to carry out user research, prototype a design recommendation and present it to the stakeholders. The… Continue reading Pactster


PhyisoLab is a collaboration and innovation app for physiotherapists that I created from scratch in 7 days by following Agile UX methodologies. For this project I was challenged to identify a problem in a user’s – my friend Leith’s –  daily life and design an app that can help solve it. Through research I discovered that he found his profession in physiotherapy unfulfilling because he… Continue reading PhysioLAB

John Lewis Microsite

Challenge As a one of the leaders in home furnishing retailing, John Lewis wanted to make it easier for people to find inspiring room desing ideas and create “the look” they’re interested in for their own homes. Process In a 2 week sprint I used following methods to build a prototype of a website that is entirely separate… Continue reading John Lewis Microsite

SoundCloud DJ

Challenge SoundCloud provides a place for musicians to record, upload, promote and share their sounds for listeners to access around the world. For this project we were challenged to create a feature that allows users to collaborate online, DJing their selected tracks with other users in real time. Process Working in a team of 3,… Continue reading SoundCloud DJ